Which product components are most sensitive to change?
Why did we fail to create the right product associations in the market?
Why do potential users overstate the risks of using the product?
Why aren’t our promotions working?
How to launch in a market with strong negative associations?
How to protect yourself from fake news (or other information warfare)
UXCG is a free tool that helps teams detect cognitive bias-related UX problems across all product stages, whether you're prototyping, testing, or improving a live product
Each answer explains how cognitive biases relate to your specific situation. Since you understand your context best, you can apply the insights directly. While the tool doesn't provide ready solutions due to each case's uniqueness, it reveals new perspectives backed by cognitive science.