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Why our company has reputation issue?
Possible answers (7)
We have become a victim of associations with a negative event that has recently received widespread coverage on the Internet/media.
The object that we were associated with took a hit, which in turn hit us. For example, a criminal case was opened against a public figure who advertised our product.
We are in the same domain with the object that received a blow to its reputation. For example, a number of our competitors have been caught using fraudulent schemes.
We have systematically ignored the importance of audience engagement. We preferred inaction, considering any communication with users as an unnecessary risk. The market/audience interpreted our inaction as indifference to our users.
In our public communication with the audience we badly touched our users' lives' personal aspects.
In our public communication, we deviated from the previous course and stopped considering our audience's beliefs and moral and ethical values.
We lost touch with our audience and stopped understanding how users interpret our actions.
Related questions
#55.
Which product components are most sensitive to change?
#4.
Why did we fail to create the right product associations in the market?
#12.
Why do potential users overstate the risks of using the product?
#16.
Why aren’t our promotions working?
#27.
How to launch in a market with strong negative associations?
#31.
How to protect yourself from fake news (or other information warfare)
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