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Why were we accused of being careless in business?

Why were we accused of being careless in business?

Possible answers (6)

. In our public communication, or in the product itself, we use too many non-standard solutions/elements, that do not correspond to our audience's conservative ideas.
. Our audience finds the humor we used as inappropriate to promote the product.
. We used too many non-standard solutions for interface visualization. Some of those were interpreted as a "frivolous attitude to business."
. Our communication with users caused them emotional dissonance. We did not consider their moods connected with the latest world/local events (conjuncture changes).
. Users created high expectations from product based on the object we used to attract them. The actual product didn’t match the wrapper.
We could fall victim to user idiosyncrasies - unique taste preferences of users.

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