Why were we accused of being careless in business?

Why were we accused of being careless in business?

Possible answers (6)

. In our public communication, or in the product itself, we use too many non-standard solutions/elements, that do not correspond to our audience's conservative ideas.
. Our audience finds the humor we used as inappropriate to promote the product.
. We used too many non-standard solutions for interface visualization. Some of those were interpreted as a "frivolous attitude to business."
. Our communication with users caused them emotional dissonance. We did not consider their moods connected with the latest world/local events (conjuncture changes).
. Users created high expectations from product based on the object we used to attract them. The actual product didn’t match the wrapper.
We could fall victim to user idiosyncrasies - unique taste preferences of users.

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UXCG is a free tool that helps teams detect cognitive bias-related UX problems across all product stages, whether you're prototyping, testing, or improving a live product

How to use UXCG

  1. Choose your product stage below;
  2. Find your question (either manually or through search);
  3. Read possible answers.

Each answer explains how cognitive biases relate to your specific situation. Since you understand your context best, you can apply the insights directly. While the tool doesn't provide ready solutions due to each case's uniqueness, it reveals new perspectives backed by cognitive science.

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Questions related to in-house team members cooperation (product, development teams and others).
Questions related to product development stage (from concept to first public release).
Questions related to sales, marketing funnels, prospects and leads communication, and overall product packaging.
Questions related to user interaction with actual product and its features.
Questions related to product analytical data analysis.
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