Why do potential users mainly notice the flaws in our product?

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Why do potential users mainly notice the flaws in our product?

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Possible answers (7)

, . Potential users are worried about the recent events (global, market), in the light of which our product's weaknesses look worse than they are.
. Potential users have had a very bad experience with our competitors' product. As a result, they began to perceive the slightest flaws in our product critically.
. Our product's weaknesses look even weaker because of the contrast with the competitors' product (). Potential users consider our product's weaknesses as a "loss," the bitterness of which is higher than the pleasure of the strong parts of it.
. The opinion of users is not based on rational assessment but stereotypes prevailing in our market. We are credited with the negative traits that most of our competitors have.
. Potential users are accustomed to a specific set of actions that they have performed in other products. They are trying to figure out how much they will have to change their habits if they start using our product.
. Potential users are incompetent in the discussed topic, so they cannot distinguish essential product features from minor ones.
Often, potential users who are hesitant to choose can be nudged by using . This is especially efficient if their arguments about a competitor's product are relevant.

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UXCG is a free tool that helps teams detect cognitive bias-related UX problems across all product stages, whether you're prototyping, testing, or improving a live product

How to use UXCG

  1. Choose your product stage below;
  2. Find your question (either manually or through search);
  3. Read possible answers.

Each answer explains how cognitive biases relate to your specific situation. Since you understand your context best, you can apply the insights directly. While the tool doesn't provide ready solutions due to each case's uniqueness, it reveals new perspectives backed by cognitive science.

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Questions related to in-house team members cooperation (product, development teams and others).
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Questions related to sales, marketing funnels, prospects and leads communication, and overall product packaging.
Questions related to user interaction with actual product and its features.
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