How can we generate new products "out of thin air" while keeping costs minimal?
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How can we generate new products "out of thin air" while keeping costs minimal?
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Possible answers (7)
. We can combine multiple existing products into a new product category. The idea is for the user to mentally divide purchases in that category from purchases in the rest of the project. Popular examples of such categories are: "February Super Deals," "All for 9 dollars", etc.
, . We can create a simple mechanism that will advise the user to look at products they have not seen before. If we make the right "wrapper" for such an offer, the user will see "new" products and offers in this.
. We can reintroduce already existing products by changing their "wrapper" adding a “New” label to them. We can also appeal to new technologies by combining them with our standard products. For example, together with a digital image, we can sell an NFT version of a product (a digital version of an object with ownership rights recorded on the blockchain).
. We can sell additional services in the form of various kinds of "guarantees" that cost nothing to us but can be appealing to the eyes of users.
, . We can add new services by playing on human vanity and the desire for publicity. At the same time, these "services" may not cost anything to us but have significant value in users' eyes. The closest example: the sale of "statuses" on various forums, where in exchange for a certain amount of money, next to the user's nickname appears some element. The first versions of the Trello project added a golden crown to the premium user's name.
. Instead of expanding our assortment, we can add new product forms.
. Instead of expanding our product range, we can create new shopping methods. For example, we can provide the ability to pay for an item in parts (like Amazon). Using the example of Udemy and Coursera, they could add the ability to "collectively" purchase a certain course by agreement with its author.
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