How to make bonuses and promotions more attractive to users?
English
Armenian
Russian
How to make bonuses and promotions more attractive to users?
Copy linkCopied!
Share
Possible answers (16)
. First of all, we should distance ourselves from our own opinion about what we believe will be of interest to users. Understanding consensus bias requires us to talk to our users directly to identify their key interests in our product.
. We can build our promotions so that the user can see himself in them.
. Let’s suppose we are planning a series of promotions. We can compose them so there is no big difference in their value for the user. Of course, our goal may be exactly the sharp contrast of the offer ().
. We must make sure that users understand the simplicity of the actions required to receive bonuses.
. If our bonuses were initially valuable only in the long term, it might make sense to split them into several short-term rewards.
. We can change the shape of the promo and its wrapper, thereby "reinventing" it.
. If our big promotions don't resonate well with users, we can break them down into smaller, short-term, higher-quality bonuses.
. In our communication, we can use objects/events that are familiar to users and have positive associations.
. If we work in the B2B sector, and our promotions/bonuses are not public, we can openly use flattery. This can be especially effective if the client is susceptible to the .
. We can tie the expiration date of our promotions to a fundamental change in our product.
. We can change the very form of our promos while not changing their value for us. Let's say we plan to offer a 15% discount on our products over the next 20 days. We can launch this promotion as is or modify it to something like "within the next 20 days, on every even day of the calendar we give 12% discount and on every odd day - 15%". I am not saying that it makes sense and that it should be done this way, but you can notice its "quirkiness" in this example. Such promotions have the potential to be discussed much longer than regular discount offers.
. If our relationship with users allows, we can use humor as the basis of our "wrapper" for promotional offers.
. If our product's nature and the context allow, we can show the distinguishing features of our promotions in direct comparison with competitors. Of course, this should be done only if we are confident in our superiority.
. Depending on the product's specifics, knowing how users perceive inflation (most of them don't understand it) allows us to make offers that are unusual for the market.
Another universal option of nudging is providing users with data about the actual participants in the promo (, ).
If we want to attract users to participate in charity events, we can focus on the social desirability of an action (, ).
Related questions
#9.
Why do our users find our communication overwhelming?
#14.
Why were we accused of being careless in business?
#20.
How can we boost sales on our project?
#28.
What mistakes do we make when evaluating our marketing strategies?
#30.
What common mistakes do we make when dealing with product analytics?
#57.
How can we add extra value to a product at minimal cost?
How useful you found this?
Not useful
1
2
3
4
5
6
7
8
9
10
Not useful
Very useful
Thank you for your contribution!
Useful Links
Useful Links
UX CORE GUIDE
(UXCG - Finding solutions for your problems)
How to useUXCG is a free tool that helps teams detect cognitive bias-related UX problems across all product stages, whether you're prototyping, testing, or improving a live product
How to use UXCG
- Choose your product stage below;
- Find your question (either manually or through search);
- Read possible answers.
Each answer explains how cognitive biases relate to your specific situation. Since you understand your context best, you can apply the insights directly. While the tool doesn't provide ready solutions due to each case's uniqueness, it reveals new perspectives backed by cognitive science.
Label description
Questions related to in-house team members cooperation (product, development teams and others).
Questions related to product development stage (from concept to first public release).
Questions related to sales, marketing funnels, prospects and leads communication, and overall product packaging.
Questions related to user interaction with actual product and its features.
Questions related to product analytical data analysis.
Select your product stage
#10.
Why do users complain about the quality of our support?
#30.
What common mistakes do we make when dealing with product analytics?
#41.
What should we do if our colleagues’ stubbornness is hurting teamwork?
#43.
What to consider when planning product releases?
#45.
What to do if our team members do not share their opinion?
#50.
How to deal with an incompetent colleague/manager?
#59.
What should we consider when referencing political, social, or economic events in our messages?
#61.
What should we do if our team wastes too much time on minor details?
Be Kind. Do Good.