Why did we fail to create the right product associations in the market?

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Why did we fail to create the right product associations in the market?

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Possible answers (11)

. The problem is in the form of our communication. The "wrapper" of our content is too weak.
. Our public communication and marketing materials include content that is emotionally uncomfortable for users.
. We have been associated with wrong group/collective/product category properties that we didn’t want to.
, , . The intensity of our marketing content is too weak and not enough to generate associations with the product.
. In our public communication and marketing materials, we use objects that are unknown to our audience.
. Our public communication and marketing materials are in severe contrast to the current emotions of our audience.
. Our content goes against the ideological or moral values of our audience.
. Our communication and marketing materials do not affect the target audience personally
. We recently improved the quality of our communication and marketing materials but did not take into account the time it takes for audiences to forget previous, harmful practices.
. We have not determined the main idea that we want to be associated with on the market. We focused on promoting too many ideas simultaneously, and as a result, users became indifferent to our content.
Perhaps our communication and marketing materials are too monotonous. It may make sense to use non-standard solutions (, ).

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UXCG is a free tool that helps teams detect cognitive bias-related UX problems across all product stages, whether you're prototyping, testing, or improving a live product

How to use UXCG

  1. Choose your product stage below;
  2. Find your question (either manually or through search);
  3. Read possible answers.

Each answer explains how cognitive biases relate to your specific situation. Since you understand your context best, you can apply the insights directly. While the tool doesn't provide ready solutions due to each case's uniqueness, it reveals new perspectives backed by cognitive science.

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Questions related to in-house team members cooperation (product, development teams and others).
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Questions related to sales, marketing funnels, prospects and leads communication, and overall product packaging.
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