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Why did we fail to create the right product associations in the market?
Why did we fail to create the right product associations in the market?
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Possible answers (11)
. The problem is in the form of our communication. The "wrapper" of our content is too weak.
. Our public communication and marketing materials include content that is emotionally uncomfortable for users.
. We have been associated with wrong group/collective/product category properties that we didn’t want to.
, , . The intensity of our marketing content is too weak and not enough to generate associations with the product.
. In our public communication and marketing materials, we use objects that are unknown to our audience.
. Our public communication and marketing materials are in severe contrast to the current emotions of our audience.
. Our content goes against the ideological or moral values of our audience.
. Our communication and marketing materials do not affect the target audience personally
. We recently improved the quality of our communication and marketing materials but did not take into account the time it takes for audiences to forget previous, harmful practices.
. We have not determined the main idea that we want to be associated with on the market. We focused on promoting too many ideas simultaneously, and as a result, users became indifferent to our content.
Perhaps our communication and marketing materials are too monotonous. It may make sense to use non-standard solutions (, ).
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