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Wolf Alexanyan - Product Manager. Cognitive science enthusiast.
Previously managed multi-million $ private and governmental projects.
Currently works at The Software Development Company as the Head of Product Management.


Boring intro

My name is Wolf. Born in 1992, Yerevan (Armenia).

For the last 13 years, I have been working in the IT field. For the first six years, I managed to work as a network and system administrator as well as an information security specialist with appropriate certifications.

In 2015, I decided to pivot to management and founded the software development outsourcing company. The company acted as a sub-contractor, fulfilling project orders with the help of several small teams. We managed to complete many orders for companies such as "Msheireb Properties" (Real Estate development company) (Qatar),

"Bioderma Laboratories" (Pharmaceutical company) (France),

"Huawei" (Multinational networking and telecommunications equipment and services) (China),

"Pandora" (International Danish jewelry manufacturer and retailer) (Denmark) and many others.

As side projects, in 2014, I founded one of the first cycling clubs in Armenia that became the biggest one in less than a year. Also, I acted as Vice President in "Let's Create Smile" NGO, helping to establish strong cooperation between other big organizations and us in the domain.

In the last quarter of 2017, our NGO has conducted many joint projects with such major international organizations as UN, WHO, and others.

The cycling club, on its turn, had cooperation agreements with Yerevan municipality, Ministry of Sports of Armenia, and World Healthcare Organization (WHO).

From October 2017 to February 2019, I acted as Program, Project Manager and Product Manager in the project of the world's first levitating camera - The Moon with a team of around 15 people.

At the same time, I was involved as a Product and Project Manager in the development of the eSports ecosystem from scratch. Within the scope of my work here, I helped to design and release a few very successful projects (from concept to the version 2 Public release). The ecosystem consisted of a significant portal of eSports disciplines (https://win.gg), eSports news, schedules, and stats (Mobile App), and eSporst betting platform (https://winners.bet/).

I also helped to design and develop an innovative online registration system for the General Department of Civil Aviation of the Republic of Armenia (USAID – GDCA Project) to lower the amount of required bureaucracy for foreign airlines to cooperate with Armenia and work on Armenian market.

My discipline helped me to combine the activities I mentioned above with the cycling trip to Crimea (1650KM), Iraq (the only person who cycled there during the war, 1042KM. I had only a tiny 4kg backpack and 16$), and my trip to Chernobyl(Pripyat', 160KM walking in the wild environment. Lived there for a few days.).

The only purpose of the above text, which was given to me more difficult than all the other articles in this blog, is to show that I have a specific background and some knowledge in matters of planning, in particular, and management in general. In my worldview, any successful project or a solved task is an opportunity to be useful to even more people, showing that you absolutely do not need money or some special social status to do an exciting job.

As for this blog, a series of articles on Project Management and a few tools for Product Managers will be posted here. Articles are collected from a wide variety of different notes that I have made over the years in my notebooks, on napkins, and wherever I have only come to realize that I just understood something significant. In the articles I wanted to describe in a structured way what Project Management is for those who are just starting their steps so that they do not have to read a couple of dozen books at once. Another goal of the blog is that I remove from my memory all the details described here and use the freed-up space to gain new knowledge and learn new things.

As Mark McCormick wrote in “What They Don’t Teach You a Harvard Business School,” “Creativity in business often consists only in combining ideas that were already widely heard.”

So it is here. I did not invent anything, but only gathered what I considered the basis for the understanding for any manager. Fortunately, it turned out that the laid out material was already useful to a lot of people. Apparently, despite the obvious topics that I did not specifically describe, it really became a good foundation for a novice manager starting his/her journey.

How things are arranged here

A blog consists of a navigation menu on the left, content in the middle and a few buttons on the right.

On the top right corner there is a switch for light/dark mode for comfortable reading in your environment

All the data is available in two language versions: Russian and English.

The Project Management section consists of 12 articles that are structurally related to each other. It is recommended to read these articles one by one.

By hovering over the article title you can see what questions it answers.

Instead of reading speed, it is better to focus on a deep understanding of what is stated. Therefore it is recommended to spend 2-3 days after each article to digest what was written. You could also google some things described in the article to see its width.

The Product Management section consists of two tools and the articles describing those tools. First tool is the UX Core. It is a tool became popular in the product management communities all over the world. It consists of 105 hands-on examples of cognitive biases use in the modern software development, as well as tips on how to use those for better management of product teams. As for UX Core article, it will explain the importance and the way of using the errors of our brain (cognitive biases) in developing solutions for modern software products and team management.

The second tool is called UX Core Guide (UXCG). UXCG is a free tool that allows you to look at the most popular issues in product and project management from the perspective of cognitive science and behavioral economics. This tool allows you to see the paths that you haven't seen before and act more confident, as you're backed by science. More specific description of the tool could be found in UXCG article.

You may also be interested in reading the article with detailed explanation on how UXCG was built (geek content).


All portal material is licensed under the GFDL (GNU free documentation license), which means you can use this material as you wish, but any copy must go under the GFDL license. No commerce. Only free distribution ☺.