How can we make one of our products stand out among the rest?
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How can we make one of our products stand out among the rest?
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Possible answers (12)
, . We can manipulate the position of the displayed service/product by performing appropriate A/B tests.
. If we notice that users stay on the same page and cannot choose something for too long, we can add an unfavorable option.
, . We can "reinvent" an existing product by changing its wrapper and serve it up as new. The implication is that each time we use this technique, we carefully collect analytical data, and each time our wrapper gets better.
. We can prepare some changes that will change the "status quo" for our users, announce them, and advise users to switch to a new service plan or product before the changes take effect.
, . We can define our users' current interests and then modify our offerings to match them.
. We can identify our users' concerns about the product and add different guarantees to cover any risks completely. Here I'm talking about extremely obvious things to us and not entirely obvious to users. For example, we can add a 99.9% guarantee of our servers’ availability, a guaranteed response from the support service within one day, etc.
. We can add to our offer some familiar things to our users, they have exclusively positive emotions associated with.
. We can visually distinguish the object from the rest.
. Knowing that most people make financial decisions without adjusting for inflation, we can lure them with offers of various kinds of cashback, accumulative virtual money, etc.
. We can send targeted suggestions with offers to buy what similar users have bought ().
. We can provide vouchers for a specific amount of money, with a limited duration. At the same time, we can restrict the use of vouchers for the goods/services we need.
. We can create "offer-forks" - kind of short-term "hot promotions" with instant bonuses for the purchase of the product/service we need.
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Questions related to in-house team members cooperation (product, development teams and others).
Questions related to product development stage (from concept to first public release).
Questions related to sales, marketing funnels, prospects and leads communication, and overall product packaging.
Questions related to user interaction with actual product and its features.
Questions related to product analytical data analysis.
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