What should we do if users are struggling on the product or service selection page?

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What should we do if users are struggling on the product or service selection page?

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Possible answers (9)

. We can add an unfavorable option to simplify the selection.
. We can apply cosmetic changes by adding some kind of label (e.g., "New!") to the offerings.
. We can change product descriptions to make it easier for people to "see themselves in them." This is an important point because often, in the descriptions of goods/services, companies write too primitive, generic texts.
. We can play with the numbers on the page and see the impact. By numbers, I mean anything, for example, the price of a product/service, quantity, serial number of the product, etc.
. If users find it difficult to choose because product characteristics are listed next to each other, we can separate them.
. We can add labels to the products to highlight the choice of the majority (e.g., "Most popular service plan").
. We can add dummy buttons, such as "Check availability," by clicking on which the system will show a two-second slider and return the result "In stock!" I described it as a placebo because our system can only show products in stock by default, making the button meaningless. The essence of the button is to add a new emotional component to the decision-making process.
. Perhaps the problem is the complexity of the interface or the purchase instructions.
. Perhaps the problem is in the extremely unlikely risks that users see in the product. We should understand these risks and add relevant notes. (Example in notes: "No card required. No hidden fees.")

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