How can we show content to users more effectively?
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Possible answers (8)
. Content should be relevant to the context of the product. If it doesn’t match, firstly we need to introduce the new context in the product, and only after that think about the content structure.
, , . We should take a close look at stereotypes that apply to the type of our content. Beyond that, we also need to figure out the stereotypes our audience tends to have.
. Content that the user can associate with himself by any parameter will always be more interesting for him (). Interest in the topic increases if the user sees a familiar object ().
. Depending on the emotions experienced by the user, he will be interested in different content. Understanding this allows you to think about how to create a mechanism for analyzing user sentiment.
. We can make it so that users feel in control of the displayed content. The simplest way to do it is to show more buttons, clickable content labels like fashion, business, etc. The idea is to provide the user with the ability to control exclusively within the limits of what is beneficial to our business.
. Visually separating content types is another powerful way of controlling user attention.
, . We need to balance the cognitive load on the user. To do this, we need to find the optimal amount of simultaneously displayed content. We should note that this "optimal amount" can be different for different content types (image-text-video).
In the context of this question, we should also consider that we should not show the user only content that is interesting to him. Users' attention and interests are dynamic. If we want to learn to work with attention in the long term, we should weaken the content with less interesting materials (). Studying the dynamics of user interests is the key to keeping them on the project.
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