Learn how this cognitive bias influences decision-making in product management and HR for free.

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UX Core | Using availability heuristic bias in management

People tend to overestimate the likelihood or importance of events based on how easily examples come to mind. Recent or emotionally charged events are often given disproportionate weight in decision-making.

Explore Availability Heuristics Bias in our UX Core project. Learn how this cognitive bias influences decision-making in product management and HR for free.

Availability heuristics

Discover attentional bias - a cognitive quirk that shapes focus. Learn to apply it in UX and HR to improve decision-making.

UX Core | Using attention bias in product, HR, and business.

People tend to focus excessively on certain details while ignoring equally important information, especially when those details are emotionally charged or personally relevant.

Discover attentional bias – a cognitive quirk shaping human focus. Learn how to leverage it in UX and HR for better decision-making. Explore at UX Core.

Attentional bias

Boost your management skills by mastering the illusory truth effect. Practical tips for HR and product teams only at UX Core.

UX Core | How to use illusory truth effect in management 

Also known as the reiteration effect. The more often something is repeated, the more likely people are to believe it, even if it’s false.

"Elevate your management skills with an understanding of the illusory truth effect! Explore practical applications in HR and product management at UX Core."

Illusory truth effect

Learn how to use this bias in development, product management, and HR. Explore it all for free, only at UX Core. 

UX Core | How to use mere-exposure effect in management

The psychological phenomenon by which people tend to develop a preference for things merely because they are familiar with them. The more someone is exposed to something—whether a person, object, or idea—the more they tend to like or accept it, even without realizing why.

Learn how to utilize this bias in software development, applications, product management, and HR activities. Explore all this and more for free, only at UX Core

Mere-exposure effect

Learn how to use the Context Effect in development and management. Practical examples and more free, only at UX Core project. 

UX Core | Using Context Effect in management and product

People’s perceptions and decisions are heavily influenced by the environment or context in which information is presented.

Learn how to use Context Effect in software development, team, and company management. Hands-on examples of use and a lot more for free, only at UX Core project

Context effect

Explore cue-dependent forgetting and how memory cues impact recall. Discover its effects on UX and HR, free at UX Core.

UX Core | How to use Cue-dependent forgetting in management

People often forget information unless they have the same cues (sights, sounds, or other triggers) that were present when they first learned it.

Explore Cue-Dependent Forgetting: Uncover how memory retrieval cues affect information recall. Learn its impact on UX and HR strategies for free at UX Core.

 Cue-dependent forgetting

Use mood-congruent memory bias to improve UX and HR. Learn how emotions shape memory and behavior. Free insights at UX Core. 

UX Core | Using Mood-congruent memory bias in management

People are more likely to recall memories that match their current emotional state—happy memories when they’re happy and negative ones when they’re upset.

Harness Mood-Congruent Memory Bias: Enhance user experiences and HR practices by understanding how emotions influence memory recall. Explore insights at UX Core

Mood-congruent memory bias

Master Frequency Illusion to boost UX and HR strategies. Discover practical uses of cognitive biases for free at UX Core.

UX Core | How to use Frequency illusion bias in management

Once you notice something for the first time, you start seeing it everywhere, even though its actual frequency hasn’t changed. Also known as the Baader-Meinhof phenomenon.

Master Frequency Illusion Bias: Elevate UX and HR techniques through strategic utilization of cognitive biases. Learn practical applications at UX Core for free

Frequency illusion

Use the empathy gap in product development and HR. Leverage cognitive bias for better decisions. Free at UX Core.

UX Core | Using Empathy Gap in product management and HR

People struggle to understand how others feel when they’re in a different emotional state, or even how they themselves would feel in a future emotional state.&nbsp;For example, for an agry person, it is difficult to understand what it is like to be calm and vice versa.The most important aspect of this idea is that human understanding is state-dependent.&nbsp;

Discover how the empathy gap can be used when developing a product or working in HR team. Harness cognitive bias for improved decision-making. Free at UX Core.

Empathy gap

Explore omission bias: a cognitive inclination to favor inaction over action. Learn how to address it in product management and HR strategies. #UXCore

UX Core | Using Omission Bias in product management and HR

People tend to judge harmful actions more harshly than equally harmful inactions, often letting those who choose to do nothing off the hook.&nbsp;Responsibility for action by people is perceived more than inaction.

Omission bias

Explore the base rate fallacy, a bias that skews decisions. See how it impacts HR and product management. Free at UX Core.

UX Core | How to use Base rate fallacy in management

This is the tendency to ignore general information and focus only on the specific case, even when the general information is more accurate. For instance, people instantly believe the test results of a rare disease, not taking into account that the disease is rare.&nbsp;Another example is the fear of terrorists and flying on a plane. The bottom line is that our brain tends to exaggerate a particular case over statistics.

Dive into the base rate fallacy, a common cognitive bias affecting decision-making. Discover its impact on HR and product management. #UXCore free project.

Base rate fallacy

People remember bizarre things better than usual ones. Learn how to use this in UX and product management. Hands-on examples at UX Core.

UX Core | How to use Bizarreness effect in product and HR

People are more likely to remember unusual or odd information compared to mundane or typical details.

People tend to remember bizarre material better than common material. But how can we use this in product management and UX design? Hands-on examples at UX Core.

Bizarreness effect

Humorous content is easier to remember. Learn how to use this bias in product development, management, and HR. Real examples at UX Core.

UX Core | Using Humor effect in management, UX design and HR

Funny or humorous information is more likely to be remembered than non-humorous content, thanks to the emotional and cognitive engagement it triggers.

Humorous items are more easily remembered than non-humorous ones. Discover how we can use this bias in product development, company management and HR at UX Core

Humor effect

Words or images? Learn how the picture superiority effect boosts UX, HR, and product management. Discover practical uses at UX Core.

UX Core | Using Picture superiority effect in management

People remember visual content better than words alone; images are more likely to be retained and recalled.

What to use - images or words? What will be more efficient? Learn with us how to use picture superiority effect in product management, UX design, and HR works.

Picture superiority effect

Learn how to use isolation effect in ux design, corporate communication and company management. Hands-on examples of use in product management and HR.

UX Core | Using Von Restorff(isolation) effect in management

Also known as the isolation effect, people are more likely to remember an item or event that stands out dramatically from its surroundings.

Von Restorff effect

Use the self-reference effect to craft engaging content. Practical tips for product and HR teams. Free at UX Core.

UX Core | Self-reference effect in management and UX design

People are more likely to remember information if they can personally relate it to themselves.

Learn how to develop more engaging content using self-reference effect. Hands-on examples for product and HR teams. This and a lot more for free at UX Core.

Self-reference effect

Negativity isn’t to be feared, but understood. Learn how to use the negativity effect in product, HR, and company management. Free at UX Core.

UX Core | How to use Negativity bias in management, UI, UX

People tend to focus more on negative experiences or information than positive ones, even when both are equally present.

Negativity isn't something to avoid, but rather to learn and understand. Discover how to use negativity effect in product management, HR, and company management

Negativity bias

Master the anchoring effect to improve UX and HR decisions. Practical tips for product management. Free at UX Core.

UX Core | How to use Anchoring effect in product and HR

People rely too heavily on the first piece of information (the "anchor") they receive when making decisions or judgments, even if it’s irrelevant.

Mastering Anchoring Effect Bias: Boost UX and HR decisions. Learn practical insights for effective product management. Explore UX Core's comprehensive guide!

Anchoring effect

Learn how to work with people’s beliefs and influence decisions. Practical examples in product management, HR, and business. Free at UX Core. 

UX Core | Using Conservatism (belief revision) in management

People tend to cling to their prior beliefs or initial impressions, even when presented with new evidence that should prompt them to change their views. This bias describes human belief revision in which people over-weigh their existing belief (base rate) and under-weigh new sample evidence when compared to the previous belief revision.&nbsp;This cognitive bias explains one of the reasons why it is so difficult for people to change their views, values, and beliefs.

Learn how to work with people beliefs, and how to influence their decisions. Real-world hands-on examples of use in product management, HR, and business.

Conservatism (belief revision)

Unlock the mind with the Contrast Effect. See how perception shifts based on context. Improve UX, HR, and product strategy. Free at UX Core.

UX Core | Using Contrast effect in product management and HR

The way people perceive something can be heavily influenced by comparing it to something else, often making things appear better or worse depending on the contrast.

Unlocking the Mind: Explore the Contrast Effect cognitive bias. Understand how perception skews based on surrounding stimuli. Learn more for free at UX Core.

Contrast effect

Use this bias in your app’s information architecture. Practical examples for product management (features) and HR (interviews). Free at UX Core. 

UX Core | Using Distinction bias in Management, Design, HR

When comparing two things side by side, people tend to overemphasize their differences, often exaggerating the significance of those differences when making decisions.

Learn how to use this bias in your app's information architecture. Hands-on examples of use in product management (feature development) and HR (interviews).

Distinction bias

Learn to use one of the most common biases. Real examples for product and HR teams. Improve communication and app messaging. Free at UX Core.

UX Core | Using Framing effect in management, design and HR

The way information is presented (framed) can significantly influence decisions and judgments, even if the underlying facts remain the same.

Learn how to use one of the most ubiquitous biases. Real-world examples for product and HR teams. Enhance your communication skills and your app's messages.

Framing effect

In-game or real money, learn how to nudge users and colleagues toward smarter decisions using behavioral techniques. Free at UX Core.

UX Core | Using Money illusion in product management and HR

People tend to focus on the nominal value of money (its face value) rather than its real value, which considers inflation or purchasing power.For example, if you have $1,000 (10 banknotes with a face value of $100 each), you will assume that if you do not take a single banknote and no one steals it, then the amount of money will not change in a year. In fact, there will be a smaller amount of money in a year, although neither the number of banknotes nor the figures pictured on them will certainly change.&nbsp;Simply put: the ordinary person does not think about money in terms of inflation.

Be it in-game or real money, there are very interesting techniques on how we can nudge our users or colleagues towards certain decisions. Learn how at UX Core.

Money illusion

What is “enough” when setting bonuses or quotas? Learn how to define limits and expectations in HR and product work. Free at UX Core.

UX Core | Using Weber-Fechner Law in management and design

This principle states that the perceived difference between two stimuli decreases as the magnitude of the stimuli increases. In other words, people are less likely to notice small changes when the overall size or intensity is large.

Have you ever thought about what is "enough" when preparing bonuses or working on quotas of any kind? Learn how to discover the limits for free at UX Core.

Weber-Fechner Law

Learn to manage expectations when designing features, building products, or hiring. Practical insights for teams. Free at UX Core.

UX Core | Using Confirmation bias in management and design

People tend to seek out, interpret, and remember information that confirms their preexisting beliefs while ignoring evidence that contradicts them.

Learn how to work with people's expectations when designing a new feature, developing a new product, or screening potential hiring candidates for your company.

Confirmation bias

Learn how congruence bias distorts decisions and analysis. Real examples from A/B testing and HR teamwork. Improve your thinking. Free at UX Core.

UX Core | Using Congruence bias in management and design

People tend to test their assumptions in a way that only confirms their initial belief, ignoring alternative possibilities or solutions.

Learn how congruence bias affects your decision-making and data analysis skills. Real-world examples of use on software product A/B tests and HR teamwork focus.

Congruence bias

See how your brain reacts after tough decisions. Real-world examples in product purchases and workplace changes. Free at UX Core.

UX Core | Post-purchase rationalization bias in management

Also known as Choice-supportive bias. After making a purchase, people convince themselves it was a good decision, even if there’s evidence to the contrary, to avoid buyer’s remorse.

Discover how your brain tricks you after some heavy decision. Real-world examples of this bias in product purchase workflow and workplace change decisions.

Post-purchase rationalization

Learn how this bias harms decision-making. See its impact on software products, workplace culture, and HR practices. Free at UX Core. 

UX Core | How to use Selective perception bias in management

People tend to notice and interpret information in a way that aligns with their current beliefs, filtering out details that don’t fit.

Learn how this bias can damage our decision-making process. Real-world examples of use in software products and its damage to in-house culture and HR practices.

Selective perception

You might distort your own experiment by ignoring this bias. Learn to guard against it and apply it in product and HR work. Free at UX Core.

UX Core | Using Observer-expectancy effect in management

Also called the Experimenter-expectancy effect or Expectancy bias.&nbsp;This bias occurs when the person expects a certain result and subconsciously manipulates the situation or misinterprets the data to detect the desired result.

You can distort your own experiment simply because you don't know this bias. Learn how to defend against it and how to use it in product development and HR.

Observer-expectancy effect

Spend 30 seconds to learn how we suppress discomfort and how it hurts decisions. Real examples in product management and HR. Free at UX Core.

UX Core | Ostrich effect: Using cognitive bias in management

People tend to avoid dangerous or negative information, sometimes completely ignoring it. In a broader sense: avoiding information that can cause psychological discomfort.

Spend 30 seconds to learn how we hide uncomfortable thoughts and how damaging that habit is. Real-world examples of using this bias in product management and HR

Ostrich effect

Combat subjective validation in UX and HR. See how it skews decisions—and how to fix it. Solutions and examples await. Free at UX Core.

UX Core | How to use Subjective validation in management

People are more likely to believe something is true if it aligns with their personal experiences or feelings, even if the evidence is weak or coincidental.

Combat subjective validation bias in UX & HR. Discover its impact on decision-making. Explore solutions & examples on UX Core. Free resource for bias awareness

Subjective validation

Propaganda works, even when exposed. Learn how to defend against it and apply this bias in product and company management. Free at UX Core.

UX Core | Using Continued influence effect in management

Even after misinformation has been corrected, people tend to continue believing or being influenced by the original false information.

Propaganda influence is continued even when people expose it. Learn for free how to defend yourself as well as use this bias in product and company management.

Continued influence effect

People often think they're unbiased. Learn how to turn this bias into value in product management and HR. Free at UX Core.

UX Core | Bias blind spot in company and product management

People can easily spot biases in others but struggle to recognize their own, believing they’re more objective than those around them.

People tend to think they're not biased. Explore how you can get value out of this bias in product management and HR activities, for free, at UX Core project.

Bias blind spot

Discover the clustering illusion in product and HR. Explore 105 cognitive biases with UX Core, a free tool for better decisions.

UX Core | How to use Clustering illusion in management

People tend to see patterns in random events, believing that clusters or streaks are meaningful when they’re actually just coincidences.

Discover Clustering Illusion: Uncover cognitive bias in product management & HR. Explore 105 biases in the UX Core project. Free tool for better decisions.

Clustering Illusion

Learn to handle this bias that skews our sense of sample size in data and stats. Real-world examples in product and HR. Free at UX Core.

UX Core | Using Insensitivity to sample size in management

People often fail to recognize that small sample sizes produce more variable outcomes, mistakenly believing that results from small groups are as reliable as those from larger ones.

Learn how to work with this bias affecting our sample size understanding when working with statistics and data. Real-world examples of use in product and HR.

Insensitivity to sample size

Neglect of probability leads to flawed choices. Explore this bias and its impact on decisions in product and HR. Free at UX Core.

UX Core | How to use Neglect of probability in management

People often disregard the actual likelihood of events, focusing more on the emotional impact or severity of the outcome rather than how probable it is.

Neglect of Probability Bias: Explore this cognitive bias in the UX Core project. See how overlooked odds lead to flawed decisions for free at UX Core project.

Neglect of probability

Learn to handle anecdotal evidence in communication with employees and users. Discover this and more insights. Free at UX Core.

UX Core | Using Anecdotal evidence in management and support

Describes the evidence based on cases or episodes from personal life or unique experiences. It should not be confused with anecdotes as a humorous story. Here we talk about relying on personal stories or isolated examples instead of solid data or statistical evidence, often to make a point seem more convincing.

Learn how to work with anecdotal evidence when communicating with your company employees or product customers. This and many other insights at UX Core.

Anecdotal evidence

Illusion of validity: we often overrate data’s reliability. Discover its impact on decisions and how to avoid it. Free at UX Core.

UX Core | Illusion of validity in product management and HR

People irrationally trust their own judgments, even when the information they base them on is shaky or incomplete.

Illusion of Validity Bias: Uncover cognitive bias in UX Core project. Overestimate data's reliability, impacting decisions. Free tool for clarity & insight.

Illusion of validity

Learn how to use Recency Illusion bias in UX & HR. Enhance decision-making. Explore this and more than 100 cognitive biases in our free tool, UX Core.

UX Core | Using Recency illusion in management and HR

People believe that something they’ve recently noticed is new or trendy, even if it has existed for a long time. This illusion arises from another cognitive bias called "<a href="https://keepsimple.io/uxcore/28">Selective perception</a>".

Recency illusion

Use the Gambler’s Fallacy in product design and see how it shapes workplace culture. Explore this bias and more. Free at UX Core.

UX Core | How to use Gambler's fallacy in product and HR

Also known as the Monte Carlo fallacy. A common misunderstanding of the randomness of events.In most cases, a person intuitively does not realize that the probability of each subsequent outcome does not depend on previous outcomes of a random event (like thinking a coin is “due” to land on heads after several tails in a row.)

Learn how to use Gambler's fallacy in any software product, and see how the same bias affects your company's in-house atmosphere. This and a lot more at UX Core

Gambler’s fallacy

Learn how to use this and 100 of other cognitive biases in product and company management, exclusively at UX Core free educational project.

UX Core | Using Hot hand fallacy in management and product

The mistaken belief that a person who has experienced success in a random event has a greater chance of continuing their streak, even though each event is independent.

Learn how to use this and 100 of other cognitive biases in product and company management, exclusively at UX Core free educational project. #uxcore #science