Learn this and 100 other cognitive biases on real-world software product development and HR examples. Forever free at UX Core.

UX Core | Using Mental accounting in management and product

The tendency to treat money differently depending on its source or intended use, leading to irrational financial decisions. For example, people might splurge with a bonus but be overly frugal with their salary.Similarly, people usually spend more money on a purchase when paying with a credit card than in cash because they compare the cost of goods with a small number of resources (banknotes in a wallet) with a large amount (money in a bank account). In the second case, parting with money is easier since the sensitivity threshold decreases.

Learn this and 100 other cognitive biases on real-world software product development and HR examples. Forever free at UX Core educational project.

Mental accounting

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UX Core | Ментальный учет и его использование в менеджменте

Узнайте как использовать эту специфику работы нашего мозга  с пользой в разработке приложений и работе HR команд. Это и многое другое бесплатно на UX Core.