What mistakes do we make when evaluating the marketing strategies?
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UX CORE GUIDE
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Introduction Article
UX CORE GUIDE
(UXCG - Finding solutions for your problems)
How to useWelcome
UXCG is a free tool that allows you to look at the most popular issues in product and project management from the perspective of cognitive science and behavioral economics.
Consider this tool as "Stackoverflow" for managers. Just instead of people's opinions, here we have 896 examples of how to approach abstract, management-specific problems scientifically, away from personal opinion and closer to the science and data.
How to use UXCG
Find the question that you're interested in (manually or via search). Read the answer of how a specific bias addresses your question. Since you fully understand how you have this question, you can simulate the answer with the actual situation. This tool is not providing you with solutions because each situation is unique, and for an exact, proper solution, there are hundreds and thousands of factors to consider. This tool allows you to see the paths that you haven't seen before and act more confident, as you're backed by science.
You can find the article describing this tool [How to use cognitive biases in product management and UX design], and another one explaining how we built this tool (geek content) [How UX Core Guide was built].
To use UXCG offline please visit the page "Using UXCG in Education". You can also download printable version of all UXCG questions by clicking here.
Label description
Questions related to in-house team members cooperation (product, development teams and others).
Questions related to product development stage (from concept to first public release).
Questions related to sales, marketing funnels, prospects and leads communication, and overall product packaging.
Questions related to user interaction with actual product and its features.
Questions related to product analytical data analysis.
Select your product stage
#1.
Our product/company has a reputation issue. How did this happen?
#2.
Our users are not happy with the product quality. What could be the reason?
#3.
Our users do not use requested features. What could be the reason?
#4.
We couldn't create needed product associations on the market. What can be the reason?
#5.
Our users are complaining about product updates. What could be the reason?
#6.
New users complain that the product didn't meet their expectations. What could be the reason?
#7.
Our users no longer like the product. What could be the reason?
#8.
What could be the reason for users’ high sensitivity to product changes?
#9.
Our users consider our communication obsessive. What could be the reason?
#10.
Users complain about the quality of our support.
#11.
Our users blame us for issues caused by their carelessness.
#12.
Potential users exaggerate the product usage risks. What could be the reason?
#13.
Why do our users not follow the safety rules?
#14.
We were accused of a careless approach to business. What could be the reason?
#15.
Users call our product boring. What could be the reason?
#16.
Why aren't our promotions working well? What's the cause?
#17.
Our users don't use most of our product features. What could be the reason?
#18.
Users don't focus their attention on the most important parts of the product. What could be the reason?
#19.
Why do potential users primarily notice the weaknesses in our product?
#20.
How can we boost sales on our project?
#21.
Users don't like our communication. What did we do wrong?
#22.
Our users didn't like or value the recent product update. What could be the reason?
#23.
How do we popularize one of our products among others?
#24.
How do we nudge our users to take the actions we need at the lowest cost?
#25.
How can we decrease the funds withdrawn by project users?
#26.
How to make bonuses and promotions more attractive to users?
#27.
How should we approach launching a product in a market with numerous negative associations?
#28.
What mistakes do we make when evaluating the marketing strategies?
#29.
How to provide the best purchasing experience for users?
#30.
What common mistakes do we make when dealing with product analytics?
#31.
How to protect yourself from information warfare (e.g. Disinformation)?
#32.
How can we maximize the comfort of the product?
#33.
What to do if a user reports an event the system doesn't show?
#34.
How can we make the product look more modern at low cost?
#35.
How to work with gambling in a product?
#36.
How can we establish a sense of trust within a social project?
#37.
What are the risks of significantly changing the product (ideology/functionality)?
#38.
What to consider when creating moderation/arbitrage features?
#39.
How can we make our product users more responsible?
#40.
How can we more effectively display content to our users?
#41.
Our colleagues' stubbornness is harming the teamwork process. What should be done?
#42.
How can we generate new products "out of thin air" while keeping costs minimal?
#43.
What to consider when planning product releases?
#44.
What to consider when working with user feedback?
#45.
What to do if our team members do not share their opinion?
#46.
How to simplify our product?
#47.
What should we consider when contacting a user directly?
#48.
What to consider when involving users in product development
#49.
Our users request changes that are beyond our capabilities. What to do?
#50.
How to deal with an incompetent colleague/manager?
#51.
What factors contribute to user errors when interacting with our product?
#52.
How can we engage users to become product beta testers?
#53.
What to think about when removing unnecessary product features?
#54.
What should be considered when adding new product functionality?
#55.
Which product components are most sensitive to change?
#56.
What to consider when working with lists (any)?
#57.
How can extra value be created for a product with minimal cost?
#58.
Managing User Attention: How can we ensure that users notice information that is crucial to us?
#59.
(As a company) What to consider when mentioning political, social, or economic events in messages?
#60.
Users face issues on the product/service selection page. What to do?
#61.
Our team spends too much time discussing irrelevant/minor details. What to do?
#62.
What to consider when creating a “Persona” for a product?
#63.
What to do if a significant mistake occurred in the latest release?
Be Kind. Do Good.