Why aren’t our promotions working?

Why aren’t our promotions working?

Possible answers (8)

. We didn’t understand our audience. When creating the "Person" of our product, we got a distorted picture. As a result, our communication and content created to promote the product received a weak response from the audience.
. When developing a marketing strategy, we tied several events together as "most likely to happen." However, we did not notice that the overall likelihood of success of our strategy decreased with the addition of each subsequent event in it. For example, we have linked anticipated changes in the political and economic landscape as elements necessary for our success.
. Our marketing campaigns were built on non-existent correlations in the opinions of users.
. In our marketing materials, we used way too many images-videos-texts. This is a common mistake that occurs when content is being created without a clear strategy and information architecture.
, . Our communication or content did not resonate with the user personally.
, . The way we represent our content is not in the interests of our audience.
. We did not correctly calculate the time required to achieve the desired result. There are two possible options here: 1. The promotion campaign itself was shorter than the time necessary; 2. We did not wait for the right moment to evaluate its results.
In any promo campaign, we should also consider the , .

Related questions

How useful you found this?
Not useful
1
2
3
4
5
6
7
8
9
10
Not useful
Very useful
Thank you for your contribution!
previous bias
next bias
keepsimple logo
picLog In
My ProfileSettingsLog Out

UX CORE GUIDE

arrow downHow to use

UXCG is a free tool that helps teams detect cognitive bias-related UX problems across all product stages, whether you're prototyping, testing, or improving a live product

How to use UXCG

  1. Choose your product stage below;
  2. Find your question (either manually or through search);
  3. Read possible answers.

Each answer explains how cognitive biases relate to your specific situation. Since you understand your context best, you can apply the insights directly. While the tool doesn't provide ready solutions due to each case's uniqueness, it reveals new perspectives backed by cognitive science.

Label description
Questions related to in-house team members cooperation (product, development teams and others).
Questions related to product development stage (from concept to first public release).
Questions related to sales, marketing funnels, prospects and leads communication, and overall product packaging.
Questions related to user interaction with actual product and its features.
Questions related to product analytical data analysis.
search icon
Select your product stage
#10.

Why do users complain about the quality of our support?

#30.

What common mistakes do we make when dealing with product analytics?

#41.

What should we do if our colleagues’ stubbornness is hurting teamwork?

#43.

What to consider when planning product releases?

#45.

What to do if our team members do not share their opinion?

#50.

How to deal with an incompetent colleague/manager?

#59.

What should we consider when referencing political, social, or economic events in our messages?

#61.

What should we do if our team wastes too much time on minor details?

Be Kind. Do Good.