# Keep Simple | Cognitive Science & UX Leadership
> Elevate your leadership with applied cognitive science. Explore behavioral psychology and cognitive frameworks designed for modern managers.

## Pages & Resources
- [Home](https://keepsimple.io/): KeepSimple home page.
- [Slug](https://keepsimple.io/[page]): No description available.
- [Articles](https://keepsimple.io/articles): Browse all KeepSimple articles and categories.
- [Articles All About User Stories Brand New](https://keepsimple.io/articles/all-about-user-stories-brand-new): This article describes how to write user stories. The author uses real-world example based on the real feature developed for a major online platform.
- [Articles Awareness Test](https://keepsimple.io/articles/awareness-test): Article describing the creation of the first self-awareness online test built on top of cognitive biases
- [Articles Career Path Of A Manager And A Few Universal Tips](https://keepsimple.io/articles/career-path-of-a-manager-and-a-few-universal-tips): The article summarizes what was described in all previous articles and what are the possible ways of a project manager's career development.
- [Articles Client Dev Company Workflow Birds Eye View](https://keepsimple.io/articles/client-dev-company-workflow-birds-eye-view): This article illustrates what the common cooperation process between the customer and the software development company looks like.
- [Articles Create Behavioral User Personas](https://keepsimple.io/articles/create-behavioral-user-personas): Want to build better user personas? Here are the most comprehensive insights about how to create behavioral user personas using cognitive biases
- [Articles Explain To Learn](https://keepsimple.io/articles/explain-to-learn): Read how explaining can be the best skill to boost your learning and communication skills.
- [Articles Friendship Explained](https://keepsimple.io/articles/friendship-explained): Learn how to quantify your relationships with the Friendship Index. A practical framework to measure loyalty, balance, and sacrifice in friendships.
- [Articles Https: Academic.oup.com Oxford Law Pro Edited Volume 59931 Chapter Abstract 558539856?redirectedFrom=fulltext&login=false](https://keepsimple.io/articles/https://academic.oup.com/oxford-law-pro/edited-volume/59931/chapter-abstract/558539856?redirectedFrom=fulltext&login=false): Bias amplification: how social media makes users more vulnerable to sub-optimal decisions
- [Articles Overengineering And Demo Readiness](https://keepsimple.io/articles/overengineering_and_demo_readiness): How to solve overengineering issues in engineering teams, and how to always be ready for important DEMOs and milestones.
- [Articles Philosophies Methodologies And Frameworks](https://keepsimple.io/articles/philosophies-methodologies-and-frameworks): The article describes the fundamental differences between project management philosophies, methodologies, and frameworks.
- [Articles Practical Longevity Protocol](https://keepsimple.io/articles/practical-longevity-protocol): Why Longevity is the most important trend nowadays and beyond
- [Articles Project Approval And Further Workflow](https://keepsimple.io/articles/project-approval-and-further-workflow): This article describes the process of project requirements analysis, documentation writing, user stories evaluation and other mandatory steps.
- [Articles Project Artifacts And Their Importance](https://keepsimple.io/articles/project-artifacts-and-their-importance): A clear guide to software project artifacts. Understand the difference between Epics, User Stories, Tasks, and Bugs to improve team efficiency.
- [Articles Project Management Environment](https://keepsimple.io/articles/project-management-environment): This article describes the environment of modern project manager, the tools they use, and the best practices for solving communication and collaboration issues.
- [Articles Scrum Framework Artifacts Rituals And Roles](https://keepsimple.io/articles/scrum-framework-artifacts-rituals-and-roles): This article describes all SCRUM Framework artifacts, rituals, and roles, including nuanced details such as the definition of Done, Increment, and others.
- [Articles Software Development Life Cycles](https://keepsimple.io/articles/software-development-life-cycles): The article describes all actual software development life cycles (SDLCs), in particular Predictive, Iterative, Incremental, and Agile.
- [Articles Summarize Like Your Job Depends On It](https://keepsimple.io/articles/summarize-like-your-job-depends-on-it): The article describes the importance of summarization, making quality executive summaries and its impact on career.
- [Articles Table Of Contents](https://keepsimple.io/articles/table-of-contents): This page describes the data presented in all project management articles on KeepSimple website.
- [Articles Technical Components Of The Project](https://keepsimple.io/articles/technical-components-of-the-project): A brief introduction of the main technical components and terms used in the infrastructure of any software project
- [Articles Uiux](https://keepsimple.io/articles/uiux): UI-UX design case study on a real-world multi-million $ project. The study includes examples of work in Figma and the PRD standard used for the project.
- [Articles Ux Core In Education](https://keepsimple.io/articles/ux-core-in-education): The article describes a few offline games that can be embedded into the existing education programs to increase self-awareness and knowledge of cognitive biases
- [Articles Uxcgdiy](https://keepsimple.io/articles/uxcgdiy): This article describes how the UXCG tool was built from concept to release. It illustrates in detail all the author's thoughts while researching the topic.
- [Articles Uxcgstory](https://keepsimple.io/articles/uxcgstory): This article describes a tool called "UX Core Guide", that allows you to look at common management-related questions from the perspective of cognitive biases.
- [Articles What Is A Project](https://keepsimple.io/articles/what-is-a-project): The article describes what can be considered as a project.
- [Articles What Is Ux Core](https://keepsimple.io/articles/what-is-ux-core): Introduction of UX Core - World's biggest free library of cognitive biases and nudging strategies.
- [Articles Why Study Management](https://keepsimple.io/articles/why-study-management): This article describes the importance of management and why everyone should study management basics regardless of their specialty and interests.
- [Auth](https://keepsimple.io/auth): Authentication page for KeepSimple.
- [Company Management](https://keepsimple.io/company-management): Explore company management resources.
- [Contributors](https://keepsimple.io/contributors): Meet the KeepSimple contributors.
- [Tools](https://keepsimple.io/tools): No description available.
- [Tools Longevity Protocol About Project](https://keepsimple.io/tools/longevity-protocol/about-project): No description available.
- [Tools Longevity Protocol Environment](https://keepsimple.io/tools/longevity-protocol/environment): No description available.
- [Tools Longevity Protocol Habits Diet](https://keepsimple.io/tools/longevity-protocol/habits/diet): No description available.
- [Tools Longevity Protocol Habits Lifestyle](https://keepsimple.io/tools/longevity-protocol/habits/lifestyle): No description available.
- [Tools Longevity Protocol Habits Sleep](https://keepsimple.io/tools/longevity-protocol/habits/sleep): No description available.
- [Tools Longevity Protocol Habits Study](https://keepsimple.io/tools/longevity-protocol/habits/study): No description available.
- [Tools Longevity Protocol Habits Supplements](https://keepsimple.io/tools/longevity-protocol/habits/supplements): No description available.
- [Tools Longevity Protocol Habits Workout](https://keepsimple.io/tools/longevity-protocol/habits/workout): No description available.
- [Tools Longevity Protocol Results](https://keepsimple.io/tools/longevity-protocol/results): No description available.
- [See All Articles](https://keepsimple.io/articles): Browse all KeepSimple articles and categories.
- [Auth](https://keepsimple.io/auth)
- [Certificate](https://keepsimple.io/user/[userId]/certificate)
- [User Profile](https://keepsimple.io/user/username)
- [Uxcat](https://keepsimple.io/uxcat): First of its kind online test to measure and increase self-awareness
- [Ongoing](https://keepsimple.io/uxcat/ongoing): First of its kind online test to measure and increase self-awareness
- [Start Test](https://keepsimple.io/uxcat/start-test): First of its kind online test to measure and increase self-awareness
- [Test Result](https://keepsimple.io/uxcat/test-result): First of its kind online test to measure and increase self-awareness
- [Why our company has reputation issue?](https://keepsimple.io/uxcg/why-our-company-is-having-reputation-issue): The following 7 cognitive biases can address this issue. Find the reason and learn how to secure your team's and company's future. Free and only at UX Core.
- [Why users aren't happy with product quality?](https://keepsimple.io/uxcg/why-our-users-are-not-happy-with-product): The following 12 cognitive biases can address this issue. Find the reason and learn how to secure your team's and company's future. Free and only at UX Core.
- [Why users don't use requested features?](https://keepsimple.io/uxcg/why-users-do-not-use-requested-features): The following 13 cognitive biases can address this issue. Find the reason and learn how to secure your team's and company's future. Free and only at UX Core.
- [Why did we fail to create the right product associations in the market?](https://keepsimple.io/uxcg/we-could-not-create-needed-associations-on-the-market): The following 12 cognitive biases can address this issue. Find the reason and learn how to secure your team's and company's future. Free and only at UX Core.
- [Why do users complain about product updates?](https://keepsimple.io/uxcg/why-users-complain-about-product-updates): The following 7 cognitive biases can address this issue. Find the reason and learn how to secure your team's and company's future. Free and only at UX Core.
- [Why didn’t our product meet user expectations?](https://keepsimple.io/uxcg/why-our-product-did-not-meet-user-expectations): The following 6 cognitive biases can address this issue. Find the reason and learn how to secure your team's and company's future. Free and only at UX Core.
- [Why don’t users like the product anymore?](https://keepsimple.io/uxcg/why-dont-users-like-the-product-anymore): The following 9 cognitive biases can address this issue. Find the reason and learn how to secure your team's and company's future. Free and only at UX Core.
- [Why are users so sensitive to product changes?](https://keepsimple.io/uxcg/why-users-so-sensitive-to-product-changes): The following 10 cognitive biases can address this issue. Find the reason and learn how to secure your team's and company's future. Free and only at UX Core.
- [Why do our users find our communication overwhelming?](https://keepsimple.io/uxcg/users-find-our-communication-overwhelming): The following 6 cognitive biases can address this issue. Find the reason and learn how to secure your team's and company's future. Free and only at UX Core.
- [Why do users complain about the quality of our support?](https://keepsimple.io/uxcg/users-do-not-like-our-customer-support): The following 7 cognitive biases can address this issue. Find the reason and learn how to secure your team's and company's future. Free and only at UX Core.
- [Users blame us for their own mistakes](https://keepsimple.io/uxcg/users-blame-us-for-their-own-mistakes): The following 4 cognitive biases can address this issue. Find the reason and learn how to secure your team's and company's future. Free and only at UX Core.
- [Why do potential users overstate the risks of using the product?](https://keepsimple.io/uxcg/users-overstate-product-risks): The following 7 cognitive biases can address this issue. Find the reason and learn how to secure your team's and company's future. Free and only at UX Core.
- [Why don’t our users follow the safety rules?](https://keepsimple.io/uxcg/users-dont-follow-safety-rules): The following 9 cognitive biases can address this issue. Find the reason and learn how to secure your team's and company's future. Free and only at UX Core.
- [Why were we accused of being careless in business?](https://keepsimple.io/uxcg/we-were-accused-of-being-careless): The following 6 cognitive biases can address this issue. Find the reason and learn how to secure your team's and company's future. Free and only at UX Core.
- [Why do users say our product is boring?](https://keepsimple.io/uxcg/users-call-our-product-boring): The following 5 cognitive biases can address this issue. Find the reason and learn how to secure your team's and company's future. Free and only at UX Core.
- [Why aren’t our promotions working?](https://keepsimple.io/uxcg/why-arent-our-promotions-working): The following 8 cognitive biases can address this issue. Find the reason and learn how to secure your team's and company's future. Free and only at UX Core.
- [Why don’t users use most of our product features?](https://keepsimple.io/uxcg/why-users-dont-use-most-of-our-product-features): The following 8 cognitive biases can address this issue. Find the reason and learn how to secure your team's and company's future. Free and only at UX Core.
- [Why don’t users pay attention to the most important parts of the product?](https://keepsimple.io/uxcg/users-ignore-most-important-parts-of-the-product): The following 7 cognitive biases can address this issue. Find the reason and learn how to secure your team's and company's future. Free and only at UX Core.
- [Why do potential users mainly notice the flaws in our product?](https://keepsimple.io/uxcg/users-mainly-notice-flaws-in-our-product): The following 7 cognitive biases can address this issue. Find the reason and learn how to secure your team's and company's future. Free and only at UX Core.
- [How can we boost sales on our project?](https://keepsimple.io/uxcg/how-can-we-boost-sales): The following 10 cognitive biases can address this issue. Find the reason and learn how to secure your team's and company's future. Free and only at UX Core.
- [Users don’t like how we talk to them — where did we mess up?](https://keepsimple.io/uxcg/users-dont-like-our-communication): The following 8 cognitive biases can address this issue. Find the reason and learn how to secure your team's and company's future. Free and only at UX Core.
- [Why didn’t users like or appreciate the recent product update?](https://keepsimple.io/uxcg/users-didnt-like-recent-update): The following 10 cognitive biases can address this issue. Find the reason and learn how to secure your team's and company's future. Free and only at UX Core.
- [How can we make one of our products stand out among the rest?](https://keepsimple.io/uxcg/how-to-popularize-one-product-among-others): The following 12 cognitive biases can address this issue. Find the reason and learn how to secure your team's and company's future. Free and only at UX Core.
- [How do we nudge users to take the actions we want with minimal cost?](https://keepsimple.io/uxcg/how-to-nudge-users): The following 21 cognitive biases can address this issue. Find the reason and learn how to secure your team's and company's future. Free and only at UX Core.
- [How can we reduce the amount of money withdrawn by project users?](https://keepsimple.io/uxcg/how-to-reduce-widrawn-money-amount): The following 6 cognitive biases can address this issue. Find the reason and learn how to secure your team's and company's future. Free and only at UX Core.
- [How to make bonuses and promotions more attractive to users?](https://keepsimple.io/uxcg/how-to-make-bonuses-and-promotions-more-attractive): The following 16 cognitive biases can address this issue. Find the reason and learn how to secure your team's and company's future. Free and only at UX Core.
- [How to launch in a market with strong negative associations?](https://keepsimple.io/uxcg/how-to-launch-in-a-market-with-strong-negative-associations): The following 13 cognitive biases can address this issue. Find the reason and learn how to secure your team's and company's future. Free and only at UX Core.
- [What mistakes do we make when evaluating our marketing strategies?](https://keepsimple.io/uxcg/marketing-strategies-evaluation-mistakes): The following 10 cognitive biases can address this issue. Find the reason and learn how to secure your team's and company's future. Free and only at UX Core.
- [How to provide the best purchasing experience for users?](https://keepsimple.io/uxcg/how-to-provide-best-purchasing-experience-for-users): The following 14 cognitive biases can address this issue. Find the reason and learn how to secure your team's and company's future. Free and only at UX Core.
- [What common mistakes do we make when dealing with product analytics?](https://keepsimple.io/uxcg/common-mistakes-in-product-analytics): The following 25 cognitive biases can address this issue. Find the reason and learn how to secure your team's and company's future. Free and only at UX Core.
- [How to protect yourself from fake news (or other information warfare)](https://keepsimple.io/uxcg/how-to-protect-yourself-from-fake-news): The following 14 cognitive biases can address this issue. Find the reason and learn how to secure your team's and company's future. Free and only at UX Core.
- [How can we maximize the comfort of the product?](https://keepsimple.io/uxcg/how-can-we-ensure-comfort-in-our-product): The following 25 cognitive biases can address this issue. Find the reason and learn how to secure your team's and company's future. Free and only at UX Core.
- [What to do if a user reports an event the system doesn't show?](https://keepsimple.io/uxcg/user-reported-nonexistent-event): The following 7 cognitive biases can address this issue. Find the reason and learn how to secure your team's and company's future. Free and only at UX Core.
- [How can we make the product look more modern without spending much?](https://keepsimple.io/uxcg/how-to-make-product-look-modern-at-lowest-cost): The following 6 cognitive biases can address this issue. Find the reason and learn how to secure your team's and company's future. Free and only at UX Core.
- [How to work with gambling in a product?](https://keepsimple.io/uxcg/how-to-work-with-gambling): The following 22 cognitive biases can address this issue. Find the reason and learn how to secure your team's and company's future. Free and only at UX Core.
- [How can we establish a sense of trust within a social project?](https://keepsimple.io/uxcg/how-to-establish-trust-within-a-social-project): The following 12 cognitive biases can address this issue. Find the reason and learn how to secure your team's and company's future. Free and only at UX Core.
- [What are the risks of major changes to the product’s ideology or functionality?](https://keepsimple.io/uxcg/risks-of-major-changes-in-product-functionality-or-ideology): The following 11 cognitive biases can address this issue. Find the reason and learn how to secure your team's and company's future. Free and only at UX Core.
- [What to consider when creating moderation/arbitrage features?](https://keepsimple.io/uxcg/how-to-build-moderation-features-in-produkt): The following 15 cognitive biases can address this issue. Find the reason and learn how to secure your team's and company's future. Free and only at UX Core.
- [How can we make our product users more responsible?](https://keepsimple.io/uxcg/how-to-make-users-more-responsible): The following 8 cognitive biases can address this issue. Find the reason and learn how to secure your team's and company's future. Free and only at UX Core.
- [How can we show content to users more effectively?](https://keepsimple.io/uxcg/how-to-show-content-to-users-more-effectively): The following 8 cognitive biases can address this issue. Find the reason and learn how to secure your team's and company's future. Free and only at UX Core.
- [What should we do if our colleagues’ stubbornness is hurting teamwork?](https://keepsimple.io/uxcg/our-stubborn-colleague-is-hurting-teamwork): The following 7 cognitive biases can address this issue. Find the reason and learn how to secure your team's and company's future. Free and only at UX Core.
- [How can we generate new products "out of thin air" while keeping costs minimal?](https://keepsimple.io/uxcg/how-to-create-new-products-out-of-thin-air): The following 7 cognitive biases can address this issue. Find the reason and learn how to secure your team's and company's future. Free and only at UX Core.
- [What to consider when planning product releases?](https://keepsimple.io/uxcg/what-to-consider-when-planning-product-releases): The following 11 cognitive biases can address this issue. Find the reason and learn how to secure your team's and company's future. Free and only at UX Core.
- [What to consider when working with user feedback?](https://keepsimple.io/uxcg/what-to-consider-when-working-with-user-feedback): The following 11 cognitive biases can address this issue. Find the reason and learn how to secure your team's and company's future. Free and only at UX Core.
- [What to do if our team members do not share their opinion?](https://keepsimple.io/uxcg/what-if-our-team-members-dont-share-their-opinion): The following 7 cognitive biases can address this issue. Find the reason and learn how to secure your team's and company's future. Free and only at UX Core.
- [How to simplify our product?](https://keepsimple.io/uxcg/how-to-simplify-our-product): The following 6 cognitive biases can address this issue. Find the reason and learn how to secure your team's and company's future. Free and only at UX Core.
- [What should we keep in mind when reaching out to a user directly?](https://keepsimple.io/uxcg/what-to-consider-when-reaching-out-to-the-user-directly): The following 24 cognitive biases can address this issue. Find the reason and learn how to secure your team's and company's future. Free and only at UX Core.
- [What to consider when involving users in product development](https://keepsimple.io/uxcg/involving-users-in-product-development): The following 5 cognitive biases can address this issue. Find the reason and learn how to secure your team's and company's future. Free and only at UX Core.
- [What should we do when users ask for things we can’t deliver?](https://keepsimple.io/uxcg/users-ask-things-we-cant-deliver): The following 8 cognitive biases can address this issue. Find the reason and learn how to secure your team's and company's future. Free and only at UX Core.
- [How to deal with an incompetent colleague/manager?](https://keepsimple.io/uxcg/how-to-deal-with-incompetent-colleague): The following 10 cognitive biases can address this issue. Find the reason and learn how to secure your team's and company's future. Free and only at UX Core.
- [What causes users to make mistakes when using our product?](https://keepsimple.io/uxcg/what-causes-users-to-make-mistakes-when-using-our-product): The following 5 cognitive biases can address this issue. Find the reason and learn how to secure your team's and company's future. Free and only at UX Core.
- [How to involve users into our product testing?](https://keepsimple.io/uxcg/how-to-involve-users-into-product-testing): The following 9 cognitive biases can address this issue. Find the reason and learn how to secure your team's and company's future. Free and only at UX Core.
- [What should we consider when removing unnecessary product features?](https://keepsimple.io/uxcg/what-to-consider-when-removing-unnecessary-product-features): The following 12 cognitive biases can address this issue. Find the reason and learn how to secure your team's and company's future. Free and only at UX Core.
- [What should be considered when adding new product functionality?](https://keepsimple.io/uxcg/what-to-consider-when-adding-new-functionality-into-product): The following 10 cognitive biases can address this issue. Find the reason and learn how to secure your team's and company's future. Free and only at UX Core.
- [Which product components are most sensitive to change?](https://keepsimple.io/uxcg/which-product-components-are-most-sensitive-to-changes): The following 11 cognitive biases can address this issue. Find the reason and learn how to secure your team's and company's future. Free and only at UX Core.
- [What to consider when working with lists (any)?](https://keepsimple.io/uxcg/what-to-consider-when-working-with-lists): The following 9 cognitive biases can address this issue. Find the reason and learn how to secure your team's and company's future. Free and only at UX Core.
- [How can we add extra value to a product at minimal cost?](https://keepsimple.io/uxcg/how-to-add-extra-value-to-a-product-at-minimal-cost): The following 12 cognitive biases can address this issue. Find the reason and learn how to secure your team's and company's future. Free and only at UX Core.
- [How can we make sure users notice the information that matters most to us?](https://keepsimple.io/uxcg/how-to-ensure-users-noticed-the-information-that-matters): The following 11 cognitive biases can address this issue. Find the reason and learn how to secure your team's and company's future. Free and only at UX Core.
- [What should we consider when referencing political, social, or economic events in our messages?](https://keepsimple.io/uxcg/referring-to-political-social-or-economic-events): The following 10 cognitive biases can address this issue. Find the reason and learn how to secure your team's and company's future. Free and only at UX Core.
- [What should we do if users are struggling on the product or service selection page?](https://keepsimple.io/uxcg/users-struggle-on-product-or-service-selection-page): The following 9 cognitive biases can address this issue. Find the reason and learn how to secure your team's and company's future. Free and only at UX Core.
- [What should we do if our team wastes too much time on minor details?](https://keepsimple.io/uxcg/team-wastes-too-much-time-on-minor-details): The following 7 cognitive biases can address this issue. Find the reason and learn how to secure your team's and company's future. Free and only at UX Core.
- [What to consider when creating a “Persona” for a product?](https://keepsimple.io/uxcg/creating-product-persona): The following 9 cognitive biases can address this issue. Find the reason and learn how to secure your team's and company's future. Free and only at UX Core.
- [What to do if a significant mistake occurred in the latest release?](https://keepsimple.io/uxcg/we-made-a-mistake-in-last-release): The following 11 cognitive biases can address this issue. Find the reason and learn how to secure your team's and company's future. Free and only at UX Core.
- [See All UXCG](https://keepsimple.io/uxcg): An extensive knowledge base containing over 1,000 practical examples of applying cognitive biases in business - from idea generation to product launch
- [Availability heuristics](https://keepsimple.io/uxcore/1-availability-heuristics): Explore Availability Heuristics Bias in our UX Core project. Learn how this cognitive bias influences decision-making in product management and HR for free.
- [Attentional bias](https://keepsimple.io/uxcore/2-attentional-bias): Discover attentional bias – a cognitive quirk shaping human focus. Learn how to leverage it in UX and HR for better decision-making. Explore at UX Core.
- [Illusory truth effect](https://keepsimple.io/uxcore/3-illusory-truth-effect): "Elevate your management skills with an understanding of the illusory truth effect! Explore practical applications in HR and product management at UX Core."
- [Mere-exposure effect](https://keepsimple.io/uxcore/4-mere-exposure-effect): Learn how to utilize this bias in software development, applications, product management, and HR activities. Explore all this and more for free, only at UX Core
- [Context effect](https://keepsimple.io/uxcore/5-context-effect): Learn how to use Context Effect in software development, team, and company management. Hands-on examples of use and a lot more for free, only at UX Core project
- [ Cue-dependent forgetting](https://keepsimple.io/uxcore/6-cue-dependent-forgetting): Explore Cue-Dependent Forgetting: Uncover how memory retrieval cues affect information recall. Learn its impact on UX and HR strategies for free at UX Core.
- [Mood-congruent memory bias](https://keepsimple.io/uxcore/7-mood-congruent-memory-bias): Harness Mood-Congruent Memory Bias: Enhance user experiences and HR practices by understanding how emotions influence memory recall. Explore insights at UX Core
- [Frequency illusion](https://keepsimple.io/uxcore/8-frequency-illusion): Master Frequency Illusion Bias: Elevate UX and HR techniques through strategic utilization of cognitive biases. Learn practical applications at UX Core for free
- [Empathy gap](https://keepsimple.io/uxcore/9-empathy-gap): Discover how the empathy gap can be used when developing a product or working in HR team. Harness cognitive bias for improved decision-making. Free at UX Core.
- [Omission bias](https://keepsimple.io/uxcore/10-omission-bias): Explore omission bias: a cognitive inclination to favor inaction over action. Learn how to address it in product management and HR strategies. #UXCore
- [Base rate fallacy](https://keepsimple.io/uxcore/11-base-rate-fallacy): Dive into the base rate fallacy, a common cognitive bias affecting decision-making. Discover its impact on HR and product management. #UXCore free project.
- [Bizarreness effect](https://keepsimple.io/uxcore/12-bizarreness-effect): People tend to remember bizarre material better than common material. But how can we use this in product management and UX design? Hands-on examples at UX Core.
- [Humor effect](https://keepsimple.io/uxcore/13-humor-effect): Humorous items are more easily remembered than non-humorous ones. Discover how we can use this bias in product development, company management and HR at UX Core
- [Picture superiority effect](https://keepsimple.io/uxcore/14-picture-superiority-effect): What to use - images or words? What will be more efficient? Learn with us how to use picture superiority effect in product management, UX design, and HR works.
- [Von Restorff effect](https://keepsimple.io/uxcore/15-von-restorff-effect): Learn how to use isolation effect in ux design, corporate communication and company management. Hands-on examples of use in product management and HR.
- [Self-reference effect](https://keepsimple.io/uxcore/16-self-reference-effect): Learn how to develop more engaging content using self-reference effect. Hands-on examples for product and HR teams. This and a lot more for free at UX Core.
- [Negativity bias](https://keepsimple.io/uxcore/17-negativity-bias): Negativity isn't something to avoid, but rather to learn and understand. Discover how to use negativity effect in product management, HR, and company management
- [Anchoring effect](https://keepsimple.io/uxcore/18-anchoring-effect): Mastering Anchoring Effect Bias: Boost UX and HR decisions. Learn practical insights for effective product management. Explore UX Core's comprehensive guide!
- [Conservatism (belief revision)](https://keepsimple.io/uxcore/19-conservatism-belief-revision): Learn how to work with people beliefs, and how to influence their decisions. Real-world hands-on examples of use in product management, HR, and business.
- [Contrast effect](https://keepsimple.io/uxcore/20-contrast-effect): Unlocking the Mind: Explore the Contrast Effect cognitive bias. Understand how perception skews based on surrounding stimuli. Learn more for free at UX Core.
- [Distinction bias](https://keepsimple.io/uxcore/21-distinction-bias): Learn how to use this bias in your app's information architecture. Hands-on examples of use in product management (feature development) and HR (interviews).
- [Framing effect](https://keepsimple.io/uxcore/22-framing-effect): Learn how to use one of the most ubiquitous biases. Real-world examples for product and HR teams. Enhance your communication skills and your app's messages.
- [Money illusion](https://keepsimple.io/uxcore/23-money-illusion): Be it in-game or real money, there are very interesting techniques on how we can nudge our users or colleagues towards certain decisions. Learn how at UX Core.
- [Weber-Fechner Law](https://keepsimple.io/uxcore/24-weber-fechner-law): Discover how the Weber-Fechner Law affects user perception. Learn cognitive strategies to manage pricing, product updates, and user experience.
- [Confirmation bias](https://keepsimple.io/uxcore/25-confirmation-bias): Learn how to work with people's expectations when designing a new feature, developing a new product, or screening potential hiring candidates for your company.
- [Congruence bias](https://keepsimple.io/uxcore/26-congruence-bias): Learn how congruence bias affects your decision-making and data analysis skills. Real-world examples of use on software product A/B tests and HR teamwork focus.
- [Post-purchase rationalization](https://keepsimple.io/uxcore/27-post-purchase-rationalization): Discover how your brain tricks you after some heavy decision. Real-world examples of this bias in product purchase workflow and workplace change decisions.
- [Selective perception](https://keepsimple.io/uxcore/28-selective-perception): Learn how this bias can damage our decision-making process. Real-world examples of use in software products and its damage to in-house culture and HR practices.
- [Observer-expectancy effect](https://keepsimple.io/uxcore/29-observer-expectancy-effect): You can distort your own experiment simply because you don't know this bias. Learn how to defend against it and how to use it in product development and HR.
- [Ostrich effect](https://keepsimple.io/uxcore/30-ostrich-effect): Spend 30 seconds to learn how we hide uncomfortable thoughts and how damaging that habit is. Real-world examples of using this bias in product management and HR
- [Subjective validation](https://keepsimple.io/uxcore/31-subjective-validation): Combat subjective validation bias in UX & HR. Discover its impact on decision-making. Explore solutions & examples on UX Core. Free resource for bias awareness
- [Continued influence effect](https://keepsimple.io/uxcore/32-continued-influence-effect): Propaganda influence is continued even when people expose it. Learn for free how to defend yourself as well as use this bias in product and company management.
- [Bias blind spot](https://keepsimple.io/uxcore/33-bias-blind-spot): People tend to think they're not biased. Explore how you can get value out of this bias in product management and HR activities, for free, at UX Core project.
- [Clustering Illusion](https://keepsimple.io/uxcore/34-clustering-illusion): Discover Clustering Illusion: Uncover cognitive bias in product management & HR. Explore 105 biases in the UX Core project. Free tool for better decisions.
- [Insensitivity to sample size](https://keepsimple.io/uxcore/35-insensitivity-to-sample-size): Learn how to work with this bias affecting our sample size understanding when working with statistics and data. Real-world examples of use in product and HR.
- [Neglect of probability](https://keepsimple.io/uxcore/36-neglect-of-probability): Neglect of Probability Bias: Explore this cognitive bias in the UX Core project. See how overlooked odds lead to flawed decisions for free at UX Core project.
- [Anecdotal evidence](https://keepsimple.io/uxcore/37-anecdotal-evidence): Learn how to work with anecdotal evidence when communicating with your company employees or product customers. This and many other insights at UX Core.
- [Illusion of validity](https://keepsimple.io/uxcore/38-illusion-of-validity): Illusion of Validity Bias: Uncover cognitive bias in UX Core project. Overestimate data's reliability, impacting decisions. Free tool for clarity & insight.
- [Recency illusion](https://keepsimple.io/uxcore/39-recency-illusion): Learn how to use Recency Illusion bias in UX & HR. Enhance decision-making. Explore this and more than 100 cognitive biases in our free tool, UX Core.
- [Gambler’s fallacy](https://keepsimple.io/uxcore/40-gamblers-fallacy): Learn how to use Gambler's fallacy in any software product, and see how the same bias affects your company's in-house atmosphere. This and a lot more at UX Core
- [Hot hand fallacy](https://keepsimple.io/uxcore/41-hot-hand-fallacy): Learn how to use this and 100 of other cognitive biases in product and company management, exclusively at UX Core free educational project. #uxcore #science
- [Illusory correlation](https://keepsimple.io/uxcore/42-illusory-correlation): Discovering Illusory correlation and how to use this cognitive bias in product management and HR. This and 100 other biases are explained for free at UX Core.
- [Group attribution error](https://keepsimple.io/uxcore/43-group-attribution-error): Learn how to use this bias in product management and HR. This and 100 other cognitive biases explained for free, exclusively at UX Core educational project.
- [Fundamental attribution error](https://keepsimple.io/uxcore/44-fundamental-attribution-error): Learn how we tend to explain our successes and losses. This and more than 100 other cognitive biases illustrated in product management and HR only at UX Core.
- [Stereotype](https://keepsimple.io/uxcore/45-stereotype): A stereotype is not something we can avoid. It's how our brain works. Learn how to use it in product management and HR, exclusively at UX Core free project.
- [Functional fixedness](https://keepsimple.io/uxcore/46-functional-fixedness): Using an object in one quality prevents its subsequent use in different quality in the same current situation. Learn how to use it in product management and HR.
- [Just-world fallacy](https://keepsimple.io/uxcore/47-just-world-fallacy): We tend to believe that the world is fair but we don't know this is a cognitive bias rooted in all humans. Learn how to work with it for free at UX Core project
- [Authority bias](https://keepsimple.io/uxcore/48-authority-bias): Have you ever thought of authority in the context of cognitive biases? Learn why people become victims of authorities and how to use this bias in product and HR
- [Automation bias](https://keepsimple.io/uxcore/49-automation-bias): Learn how to avoid confusing automation reliability when designing a complex product. The higher the impact, the more important this cognitive bias becomes.
- [Bandwagon effect](https://keepsimple.io/uxcore/50-bandwagon-effect): This bias is the cornerstone of any propaganda machine, as well as top-notch product marketing and brand development. Learn how to use it for free at UX Core
- [Placebo](https://keepsimple.io/uxcore/51-placebo): Everyone heard of a placebo, but do you know how to generate value using it in management and HR? Learn this and 100 more cognitive biases for free at UX Core.
- [Out-group homogeneity](https://keepsimple.io/uxcore/52-out-group-homogeneity): Learn the roots of stereotype forming, and discover new ways of working with these cognitive biases in product management and HR. Forever free, at UX Core.
- [In-group favoritism](https://keepsimple.io/uxcore/53-in-group-favoritism): This bias describes the tendency to somehow help members of our own group as opposed to another. Learn how to use this in product management and HR activities.
- [Halo effect](https://keepsimple.io/uxcore/54-halo-effect): Our impressions of a person influence our decision-making. Learn how to leverage this cognitive bias in product management and HR activities. Free at UX Core.
- [Positivity effect](https://keepsimple.io/uxcore/55-positivity-effect): Learn the importance of this bias and how to use it in product management and HR. This and 100 other cognitive biases explained for free, only at UX Core.
- [Not invented here](https://keepsimple.io/uxcore/56-not-invented-here): Sometimes the stubbornness we see in our colleagues is a cognitive bias that might damage our company and product. Learn how to work with it for free at UX Core
- [Mental accounting](https://keepsimple.io/uxcore/57-mental-accounting): Learn this and 100 other cognitive biases on real-world software product development and HR examples. Forever free at UX Core educational project.
- [Normality bias](https://keepsimple.io/uxcore/58-normality-bias): People believe that the future will be like the past and underestimate the chances and consequences of a disaster. Learn how to use this in product and HR.
- [Survival bias](https://keepsimple.io/uxcore/59-survival-bias): Our tendency to focus only on successful data can significantly distort our decision-making. Learn how to secure yourself from this for free, only at UX Core.
- [Subadditivity effect](https://keepsimple.io/uxcore/60-subadditivity-effect): Learn everything about this and 100 other cognitive biases for free only at the UX Core project. Real-world examples of use in product management and HR fields.
- [The Magical Number 7±2](https://keepsimple.io/uxcore/61-the-magical-number-72): Get insights into how human memory works and how to use this knowledge in product management, UX design, and HR. This and 100 other cognitive biases at UX Core
- [Illusion of transparency](https://keepsimple.io/uxcore/62-illusion-of-transparency): This is a tendency of people to overestimate the ability of others to understand them. Spend a minute to learn how to use this in product management and HR.
- [Curse of knowledge](https://keepsimple.io/uxcore/63-curse-of-knowledge): The more we are informed, the more challenging it is to understand a less informed person's point of view. Learn how to use this knowledge in management.
- [Spotlight effect](https://keepsimple.io/uxcore/64-spotlight-effect): People tend to believe that others pay more attention to them than they actually do. Learn how to generate value out of this bias in product and HR management.
- [Illusion of asymmetric insight](https://keepsimple.io/uxcore/65-illusion-of-asymmetric-insight): We tend to believe that we can see through every person (while they can't). Learn how to use this and 100 other cognitive biases in product management and HR.
- [Hindsight bias](https://keepsimple.io/uxcore/66-hindsight-bias): People perceive events that have already been established as obvious. Learn how to use this cognitive bias when building a product or managing a company.
- [Planning fallacy](https://keepsimple.io/uxcore/67-planning-fallacy): Underestimation of the time required to complete the task is a natural thing for humans. Learn how to use this cognitive bias in product management and HR team.
- [Pro-innovation bias](https://keepsimple.io/uxcore/68-pro-innovation-bias): Discover the power of Pro-Innovation Bias - Embrace change, foster growth, and drive success. Learn how to use this bias for your organization's success today!
- [Overconfidence effect](https://keepsimple.io/uxcore/69-overconfidence-effect): Navigate with caution: Uncover the Overconfidence Effect - Explore its impact on decision-making and how to make smarter choices. Learn more for free at UX Core
- [Social desirability bias](https://keepsimple.io/uxcore/70-social-desirability-bias): People tend to give answers that they think are socially acceptable or desirable rather than providing their true beliefs or behaviors. Learn how to use it.
- [Third-person effect](https://keepsimple.io/uxcore/71-third-person-effect): People tend to believe that different marketing tricks and advertisements do not affect them. Learn how to use this bias in your product management and HR team.
- [Consensus bias](https://keepsimple.io/uxcore/72-consensus-bias): This cognitive bias shows how we can use people's tendency to believe that everyone else thinks exactly like they do—real product management and HR examples.
- [Hard-easy effect](https://keepsimple.io/uxcore/73-hard-easy-effect): People are prone to overestimate and underestimate their powers in task-solving. Learn how this bias can be used when designing a product or working in HR team.
- [Dunning-Kruger effect](https://keepsimple.io/uxcore/74-dunning-kruger-effect): This cognitive bias is vital to understand by everyone. Learn how to alleviate its effect on your decision-making and how to use it in product management and HR
- [Barnum effect](https://keepsimple.io/uxcore/75-barnum-effect): This cognitive bias explains the popularity of horoscopes and many other topics related to metaphysics. Learn real-world examples of how to use it in management
- [Illusion of control](https://keepsimple.io/uxcore/76-illusion-of-control): This bias is about people thinking they can control or significantly impact events that are beyond their control. This knowledge can help us to generate value.
- [Illusory superiority](https://keepsimple.io/uxcore/77-illusory-superiority): Learn how to use this cognitive bias in real-world examples in product management and the HR team. This and 100 other biases are explained for free at UX Core.
- [Risk compensation](https://keepsimple.io/uxcore/78-risk-compensation): The more complex the software you build, the more this bias becomes. Too many protective devices and safety measures increase the risk of accidents. Learn why.
- [Hyperbolic discounting](https://keepsimple.io/uxcore/79-hyperbolic-discounting): We often prefer immediate rewards instead of waiting a bit for more valuable ones. Learn how to use this cognitive bias in product management and HR for free.
- [Appeal to novelty](https://keepsimple.io/uxcore/80-appeal-to-novelty): An important bias when building marketing strategies for your product. A real-world example of this and 100 other cognitive biases for free, only at UX Core.
- [Escalation of commitment](https://keepsimple.io/uxcore/81-escalation-of-commitment): People continue to invest time, money, or resources into a failing decision or course of action, even when it's clear that the situation is not going well.
- [Generation effect](https://keepsimple.io/uxcore/82-generation-effect): If one's mind has made up some "facts", reassuring them of something else doesn't make sense. Learn how to work with this bias and use it in product management.
- [Loss aversion](https://keepsimple.io/uxcore/83-loss-aversion): As one of the most popular cognitive biases, loss aversion can generate a lot of value for us when used properly in product development or HR management.
- [IKEA effect](https://keepsimple.io/uxcore/84-ikea-effect): Explore how to use this and 100 other cognitive biases in product management, design and HR for FREE. No registration is needed. Exclusively at UX Core project.
- [Unit bias](https://keepsimple.io/uxcore/85-unit-bias): This is a tendency for people to want to complete their assigned tasks. Learn how this cognitive bias can be used in product management, UI-UX design and HR.
- [Zero-risk bias](https://keepsimple.io/uxcore/86-zero-risk-bias): This bias helps us to understand how we make decisions when there are risks involved. Learn how to use it in product management and HR for free at UX Core.
- [Processing difficulty effect](https://keepsimple.io/uxcore/87-processing-difficulty-effect): It’s easier for people to remember information that requires more time to read and understand. Learn how to balance cognitive load in product management and HR.
- [Endowment effect](https://keepsimple.io/uxcore/88-endowment-effect): We often place a higher value on things we possess simply because we possess them. This and 100 other cognitive biases with examples of use only at UX Core!
- [Backfire effect](https://keepsimple.io/uxcore/89-backfire-effect): Instead of questioning our beliefs when we encounter challenges, we may become even more steadfast in them. Learn how to use this cognitive bias in management.
- [System justification](https://keepsimple.io/uxcore/90-system-justification): This is a tendency to protect and preserve the current state of things. Learn real-world examples of how to use this bias in product management and HR for free.
- [Reactance](https://keepsimple.io/uxcore/91-reactance): Behavioral bias the primary goal of which is to regain the freedom that has been lost or limited. Learn how to use this in product management and HR for FREE.
- [Decoy effect](https://keepsimple.io/uxcore/92-decoy-effect): Also known as the effect of asymmetric superiority. Learn how to generate value out of this bias when building a product or managing a company. Free at UX Core.
- [Ambiguity effect](https://keepsimple.io/uxcore/93-ambiguity-effect): People naturally prefer things they can understand and predict. Learn how you can use this when building a product or managing a company. Free at UX Core.
- [Information bias](https://keepsimple.io/uxcore/94-information-bias): This is a tendency to seek information when it does not influence actions. Learn how your product and company can benefit from understanding this for free.
- [Law of triviality](https://keepsimple.io/uxcore/95-law-of-triviality): This cognitive bias emphasizes that the members of the organization attach excessive importance to trivial issues. Learn how to deal with this in management.
- [Conjunction fallacy](https://keepsimple.io/uxcore/96-conjunction-fallacy): This bias is associated with giving greater credibility to joint events than to events separately. Learn how to use this in product management and HR for free!
- [Less-is-better effect](https://keepsimple.io/uxcore/97-less-is-better-effect): People prefer small or less expensive items but a little better quality. Learn how to use this and 100 other cognitive biases in product management and HR.
- [Implicit stereotypes](https://keepsimple.io/uxcore/98-implicit-stereotypes): Implicit stereotypes, also known as implicit associations, are when we unconsciously attribute certain qualities to people based on their social group.
- [Prejudice](https://keepsimple.io/uxcore/99-prejudice): Prejudice involves such aspects as stereotypes, superstitions, and biased views. Learn how to lower its impact on our decision-making process in product and HR.
- [Fading affect bias](https://keepsimple.io/uxcore/100-fading-affect-bias): A psychological phenomenon, according to which we tend to forget the memories associated with negative emotions faster than those associated with positive ones.
- [Peak-end rule](https://keepsimple.io/uxcore/101-peak-end-rule): We tend to remember overall experience based on how it felt at its most intense point and how it ended rather than considering the entire duration. Learn more.
- [Serial recall](https://keepsimple.io/uxcore/102-serial-recall): This is the ability to recall elements or events in the order in which they occurred. Learn how to use this when designing a product or managing an HR team.
- [List-length effect](https://keepsimple.io/uxcore/103-list-length-effect): According to this effect, the possibility of serial recall decreases with the increasing list length. Learn real-world use cases from product and HR management.
- [Primacy effect](https://keepsimple.io/uxcore/104-primacy-effect): The primacy effect is a natural tendency in humans to remember things that happen at the start of a process more easily than the rest. Learn how to use it.
- [Serial-position effect](https://keepsimple.io/uxcore/105-serial-position-effect): A person tends to recall the first and last items in a series better than the rest. Learn this and 100 other bias use cases in product and HR management.
- [See All UXCore](https://keepsimple.io/uxcore): Apply UX cognitive biases and behavioral patterns to improve product management and team leadership.
- [Uxcore Api](https://keepsimple.io/uxcore-api): Here is the list of all available API details, including the ability to fetch data about all cognitive biases on the project.
- [Uxcp](https://keepsimple.io/uxcp): This tool helps to create a Persona using cognitive biases for sales, marketing, other business teams, and educational purposes.