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Explanation of this tool could be found in the Science of UX article here.
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Too much information Not enough meaning Not enough meaning Need to act fast What should we remember? #1 Availability heuristics #2 Attentional bias #3 Illusory truth effect #4 Mere-exposure effect #5 Context effect #6 Cue-dependent forgetting #7 Mood-congruent memory bias #8 Frequency illusion #9 Empathy gap #10 Omission bias #11 Base rate fallacy #12 Bizarreness effect #13 Humor effect #14 Picture superiority effect #15 Von Restorff effect #16 Self-reference effect #17 Negativity bias #18 Anchoring effect #19 Conservatism (belief revision) #20 Contrast effect #21 Distinction bias #22 Framing effect #23 Money illusion #24 Weber-Fechner Law #25 Confirmation bias #26 Congruence bias #27 Post-purchase rationalization #28 Selective perception #29 Observer-expectancy effect #30 Ostrich effect #31 Subjective validation #32 Continued influence effect #33 Bias blind spot #34 Clustering Illusion #35 Insensitivity to sample size #36 Neglect of probability #37 Anecdotal evidence #38 The illusion of validity #39 Recency illusion #40 Gambler’s fallacy #41 Hot hand fallacy #42 Illusory correlation #43 Group attribution error #44 Fundamental attribution error #45 Stereotype #46 Functional fixedness #47 Just-world fallacy #48 Authority bias #49 Automation bias #50 Bandwagon effect #51 Placebo #52 Out-group homogeneity #53 In-group favoritism #54 Halo effect #55 Positivity effect #56 Not invented here #57 Mental accounting #58 Normality bias #59 Survival bias #60 Subadditivity effect #61 The Magical Number 7+-2 #62 Illusion of transparency #63 Curse of knowledge #64 Spotlight effect #65 Illusion of asymmetric insight #66 Hindsight bias #67 Planning fallacy #68 Pro-innovation bias #69 Overconfidence effect #70 Social desirability bias #71 Third-person effect #72 Consensus bias #73 Hard-easy effect #74 Dunning-Kruger effect #75 Barnum effect #76 Illusion of control #77 Illusory superiority #78 Risk compensation #79 Hyperbolic discounting #80 Appeal to novelty #81 Escalation of commitment #82 Generation effect #83 Loss aversion #84 IKEA effect #85 Unit bias #86 Zero-risk bias #87 Processing difficulty effect #88 Endowment effect #89 Backfire effect #90 System justification #91 Reactance #92 Decoy effect #93 Ambiguity effect #94 Information bias #95 Law of triviality #96 Conjunction fallacy #97 Less-is-better effect #98 Implicit stereotypes #99 Prejudice #100 Fading affect bias #101 Peak-end rule #102 Serial recall #103 List-length effect #104 Primacy effect #105 Serial-position effect UX CORE The purpose of this tool is to give food for thought to all those who want to improve the quality of decisions in their life and work. - Product value - Management value Be Kind. Do Good. v1.03
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